We started the business already aware that Cheltenham was a little "top
heavy" with letting agents but our growth as a relatively new business
has shown that you can do it even with a lot of competition. Last year
I counted 28 or so competitors, now we are in the upper forties.
Estate
agents who previously had no interest in lettings have now become
letting agents owing to the current state of the property selling
market and I daresay our market share has had a knock.
Now, I
run a business and in lean times you have to do what you have to do. I
dont really have anything against the owner/directors of these estate
agents clearly taking the initiative in keeping their business going by
diversifying and going into lettings but we all know as soon as the
sales market picks up again (as it invariably will) lettings will be
the last thing they will want to do. This may be a bit of a long "get
it off my chest" session so please bear with me........
Letting agents make nowhere near the kind of money in letting properties that estate agents do in selling them. Simple example.
250K house at 1% plus VAT to sell it is £2500 fee to an estate agent.
That same house, assuming an average 4 bed at £995pcm to rent.
I
cant speak for the national market but tenant finder services locally
are between 50% and 80% of the first months rent and managed tenancy
services are 10% of the monthly rent plus a set up fee of £150 upwards.
You
do the sums and you will see you need to let a fair number of similar
properties to make the kind of money you do selling them. The sums are
less the lower the rent of course.
My issue is this:
I
challenge all you estate agents now doing lettings to tell me how you
can honestly look at your landlords in the eyes and tell them you are
dedicated and COMMITTED to lettings. I believe you are not and you have
to do a lot to convince me otherwise. Sorry, but that's the way it is.
You are doing lettings because you cant sell houses. If you are
dedicated to lettings, why have you not done it all these years? Why?
See the example above on our beloved £250K property. BECAUSE YOU MADE
MORE MONEY SELLING THEM!
Furthermore, Letting and Property
Management is not easy. There is a hell of a lot to this business and
unless you're in it you dont know just how much. For those who think
its a doddle, it isnt!
We have already been approached by a
local agent who wants to sell up. Only this week an estate agent now
also a letting agent has shut up shop and offerred us their managed
portfolio. After a year or so of doing lettings want to know how many
managed properties they had? 9! 9 properties after a year being a
letting agent. Not easy is it?
Lettings is hard work, yes there
are rewards once you have a good managed portfolio under your belt but
its getting the properties under that belt which requires hard work and
effort! Its not easy to get landlord instructions and all these "become
a letting agent from the comfort of your own home"packages widely
available on the internet mislead people into thinking it is. (I will
do a separate blog/rant on this topic).
Our rightmove rep told
us not to worry about the estate agents doing lettings. She said they
are only trying to help their sellers by renting out properties they
cant sell. Maybe that's true but when i read the competition's website
launching their new letting service I just feel uneasy that its
something they are not really doing out of passion and a love of the
job like we do, it just a reactive need to a very difficult economic
climate and property market.
Every day I hear complaints and
stories about our competition. I have said in my profile/intro that I
will never criticise the competition and I never will but I cannot deny
feeling like I want to do even better when a landlord phones up and
wants to use us because they are dissatisfied with their letting agent.
We dont get it right all the time but we are dedicated to what we do
and we try and do the best we can. One motivational factor for me is
having seen our business grow from something we started in a spare room
and that gives you a sense of achievement, pride and it really is like
watching something grow and be nurtured. Its a good feeling.
Now,
we can't do anything about these estate agents doing lettings but what
I do say to our prospective tenants is to be very careful who they are
letting from. Even if you dont take what we have shown you, make sure
you rent from a dedicated letting agent. Dedicated letting agents will
more than likely have long term investment property on their books not
stuff they cant sell. I warn tenants to do their checks as the last
thing they want is to be served notice and a for sale board put up the
second the property market recovers.
To landlords I will not
criticise anyone but I will tell them the truth as I see it, and I'm
pleased to say it is rare that we do not get instructed when I go see a
landlord so clearly being honest is what its all about.
To you estate agents out there here is my solution......
Cheltenham
is full of dedicated letting agents. Why are you not approaching us to
work with you? Why are you not looking at partnerships with the letting
agents or even better getting paid to refer your landlords to us? You
will get paid for doing nothing leaving your landlord to work with a
committed dedicated agent who knows what their doing, who are in it for
the long haul, who will look after your customers leaving you and us
looking good and everyone is happy.
On the plus side, hopefully
we may be in a position to buy up these unwanted lettings portfolios
when the sales market picks up and estate agents decide to start making
"easy" money again.